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Apple is putting up new banners promoting iOS 7 at the Moscone Center where its Worldwide Development Conference is taking place next week

From MacRumors:
The company had previously confirmed that the next version of the iOS operating system would be unveiled at WWDC. The extremely simple banner features a svelte number 7 against a minimalist background. Click image for full size The banner is very different stylistically from the more traditional iOS 6 banners that Apple used last year.
  Minimalist iOS 7 Banner Goes Up at Moscone West for WWDC 2013