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In many of Apple's stores, the 4G LTE-capable iPad has been rebranded "iPad Wi-Fi + Cellular," following scrutiny that the device is only compatible with LTE networks in North America.



From Apple Insider:
The change even applies in the U.S. and Canada, where networks are compatible with the 4G LTE radio found in the third-generation iPad. It has also taken effect in both the U.K. and Australia, where local governments took issue with the fact that the new iPad was advertised as being a 4G LTE device, even though it is not compatible with any 4G networks in those countries.

Some international users complained that they felt Apple's advertising of the new iPad was misleading, and gave them the impression that it would offer connectivity with high-speed long-term evolution networks. The iPad was previously advertised as "Wi-Fi + 4G" around the world, even though it only connects to slower 3G networks outside of North America.
  Apple rebrands 4G LTE iPad as 'iPad Wi-Fi + Cellular'