Apple 10302 Published by Bob 0

It's amazing how spin can turn a not-so-hot situation into a positive one. Apple recently announced that they would ensure that new software features that come available after the release of the iPhone would be free to iPhone owners. So, now buyers of the first-generation iPhone don't have to worry that their $500 baby won't be outdated three months down the line.

When it Comes to Spin Doctoring, Apple Has a PhD

Apple 10302 Published by Bob 0

Apple added another chapter to its recent success story Wednesday. The company posted second-quarter earnings that rose 88 percent on iPod and Macintosh sales, further boosting already robust optimism as the company prepares to roll out its iPhone product. The company also benefited from lower component costs, with a drop in memory chip prices further polishing the bottom line by boosting profit margins.

Apple Blows Past Bullish Q2 Expectations

Apple 10302 Published by Bob 0

All day, we're connected to our devices -- or, in the case of my Blackberry, vices -- so it's easy to say that at some point it's best to disconnect, especially when you're gearing up for your daily dose of exercise. Not so, say some experts. Hooking ourselves up to an iPod and hitting the road for a nice long run or bike ride could be more effective than a workout without a soundtrack.

Study: For a Better Workout, Take Your iPod