Apple 10295 Published by Bob 0

WebSiteOptimization reported on Monday that, starting from zero in 2004, the number of iTunes unique users in Europe has grown to over 27 million customers and the growth rate is 47.5 percent. This compares with 2 percent growth by Windows Media Player users and about 9 percent by RealPlayer. iTunes has had to battle against in-place competition in Europe.

Report: iTunes Popularity Surges in Europe

Apple 10295 Published by Bob 0

Podcast advertising will skyrocket over the next five years, climbing 400 percent to $400 million by 2011, according to a report released this week by eMarketer, an aggregator of e-business research. Podcasting's allure to advertisers can be attributed to the growing number of podcasts -- 90,000 and climbing -- and the medium's ability to target an audience.

Podcast Advertising: A $400M Business by 2011

Apple 10295 Published by Bob 0

Apple has delayed until March the launch of its gadget for streaming video and other content from computers to TVs, but the company would not explain why. The company had said in January the $299 Apple TV set-top box would be available this month. Wrapping up Apple TV is taking a few weeks longer than we projected, and we now expect to begin shipments mid-March, Apple spokesperson Lynn Fox said Monday.

Apple TV Launch Stalled Till March