Apple 10283 Published by Bob 0

Apple intends to hide specific sales numbers for its soon-to-be-released Apple TV, according to an Apple executive. The company, which stopped breaking out individual sales numbers for its product lines more than two years ago, will include Apple TV sales as part of its Music and Related Products and Services line in its financial reporting, effectively obscuring performance for the device.

Apple to Hide Specific Apple TV Sales Numbers

Apple 10283 Published by Bob 0

Apple on Wednesday posted the best quarter in its history, setting new marks for both sales and profit, but investors sold off the company's high-flying shares after the forecast for the current quarter came in below expectations. Apple, which last week dropped the computer from its name, said revenue for the quarter was $7.1 billion, up 24 percent from the same time a year ago.

Apple Posts Record Quarter but Outlook Disappoints

Apple 10283 Published by Bob 0

Steve Jobs is the face of Apple, but the man most responsible for the iconic look and feel of such sleek devices as the iBook, iPod and now, the iPhone, is an intensely private London native named Jonathan Ive. So important is Ive to Apple that at the Macworld Expo unveiling of the iPhone, the first call Jobs placed was to Ive to offer congratulations.

The Real Genius Behind Apple's Polish

Apple 10283 Published by Bob 0

Market analyst group iSuppli put out some preliminary numbers as the component costs for the Apple iPhone. Typically, these component breakdowns are performed on a physical device, so this analysis was done with a best-guess on many of the suppliers...

Apple iPhone Component Costs

Apple 10283 Published by Bob 0

In a sign of the times, a Sydney, Australia-based bank has developed a new indicator for foreign exchange movements based on Apple's iPod music player, and as an alternative to the long-standing Big Mac Index. Launched Thursday, the CommSec iPod Index is predicting a 15 percent drop in the Australia dollar against the U.S. dollar -- music to exporters' ears.

Australian Economists Create iPod Index

Apple 10283 Published by Bob 0

Apple's new iPhone will be a challenge both for the company and for the people who use it. It could be a revolutionary device -- if all works as planned. I don't doubt Apple's claims. My understanding is based on media reports and demos shown on Apple's Web site. After working with several brands of mobile phones over the years, I've found that things aren't always as they seem.

Will Apple's iPhone Measure Up to the Hype