Apple plans Mac marketing blitz around Windows 7 launch
Apple plans to counter the upcoming release of Windows 7 with advertisements that will lambaste the upgrade process from Windows XP, and portray Macs as more secure.
Apple plans Mac marketing blitz around Windows 7 launch
Apple plans Mac marketing blitz around Windows 7 launch
BusinessWeek reports that Apple is expected to begin an advertising push in the near future designed to lure Windows customers considering purchasing new computers due to the launch of Windows 7 on October 22nd. In an interview, Apple senior vice pr...
Apple to Begin Advertising Push Targeting Windows 7 Launch
Apple to Begin Advertising Push Targeting Windows 7 Launch
A forthcoming update to the Mac Pro line could have short-term exclusivity of a new Intel Xeon six-core CPU early next year, according to a new rumor.
Apple's next Mac Pro may sport six-core processors
Apple's next Mac Pro may sport six-core processors
Apple is due to report its quarterly earnings on Monday, and the Mac maker is predicted to exceed Wall Street expectations with blockbuster Mac sales, according to two research notes released Thursday.
Apple expected to report record sales of 2.8 million Macs
Apple expected to report record sales of 2.8 million Macs
Apple is due to report its quarterly earnings on Monday, and the Mac maker is expected to exceed Wall Street expectations, according to two research notes released Thursday.
Apple 4Q Mac, iPhone sales predicted to beat market estimates
Apple 4Q Mac, iPhone sales predicted to beat market estimates
Research firms Gartner and IDC today both released preliminary reports detailing U.S. and worldwide PC shipments for the third quarter of 2009, revealing modest growth by Apple amid an uncertain market.
Apple Continues to Demonstrate Sales Growth in Third Quarter 2009
Apple Continues to Demonstrate Sales Growth in Third Quarter 2009
Mac sales saw double-digit growth in the third quarter of 2009, maintaining Apple's position as the fourth-largest U.S. PC manufacturer, according to new data released Wednesday from IDC.
Mac sales grow 11.8% as Apple takes 9.4% U.S. market share
Mac sales grow 11.8% as Apple takes 9.4% U.S. market share
In an editorial published Wednesday, The Wall Street Journal called out Apple's resignation from the U.S. Chamber of Commerce as an act of green political correctness, rather than a smart business decision.
WSJ: Apple's Chamber departure not in shareholders' interests
WSJ: Apple's Chamber departure not in shareholders' interests
Apple has begun shipping new units of the iPhone 3GS that reportedly cannot be jailbroken using common methods. These new units have a new boot ROM that apparently can't be touched by the exploit, 24kpwn, from the iPhone Dev Team. The news comes just days after jailbreaking icon George Hotz released his blackra1n jailbreak.
Apple Tweaks iPhone 3GS to Lock Out Jailbreakers
Apple Tweaks iPhone 3GS to Lock Out Jailbreakers
Sony and the estate of Michael Jackson reportedly will allow the artist's new album to be sold on the iTunes Music Store, dispelling a rumor to the contrary that surfaced early Wednesday.
Michael Jackson's posthumous album will be on Apple's iTunes
Michael Jackson's posthumous album will be on Apple's iTunes
iClarified reports that Apple has apparently recently made a slight update to its shipping iPhone 3GS models, deploying an updated boot ROM that does not allow the exploit typically used to jailbreak the devices to be employed.
Apple Modifies Boot ROM on Revised iPhone 3GS Models to Hinder Jailbreaking
Apple Modifies Boot ROM on Revised iPhone 3GS Models to Hinder Jailbreaking
Apple and a consortium of other technology companies in the Wi-Fi Alliance have agreed to a new peer-to-peer wireless standard that aims to make it easier for electronics to communicate.
Apple endorses Wi-Fi Direct for networking without hotspots
Apple endorses Wi-Fi Direct for networking without hotspots
Apple's cat-and-mouse game with the iPhone hacking community continues, as the handset maker has reportedly updated new shipping versions of the iPhone 3GS to prevent tampering.
Apple fights off hackers with new iPhone 3GS firmware
Apple fights off hackers with new iPhone 3GS firmware
Years before Mac OS X 10.0 was first released in 2001, Apple launched Mac OS X Server, targeting its newly acquired Unix-based operating system technology at the education and workgroup server market. Apple has struggled ever since to find a broad server strategy that works. The solution may be as obvious as the iPhone App Store.
Inside Mac OS X Snow Leopard Server: Apple's server strategy
Inside Mac OS X Snow Leopard Server: Apple's server strategy
Apple has created a new video format called iFrame for use by camcorders, allowing optimized import into iMovie for editing.
Apple iMovie 8.0.5 update debuts new iFrame video format
Apple iMovie 8.0.5 update debuts new iFrame video format
Apple today released iMovie 8.0.5, bringing several compatibility improvements and bug fixes to the company's consumer-level video editing application.
Apple Releases iMovie 8.0.5, Adding Support for New iFrame Video Format
Apple Releases iMovie 8.0.5, Adding Support for New iFrame Video Format
9 to 5 Mac reports that it has received a tip claiming that Apple is in the process of developing an application to bring FM radio functionality to the iPhone and iPod touch. The functionality would reportedly be similar to that found in the fifth-g...
Apple Developing FM Radio Application for iPhone and iPod Touch
Apple Developing FM Radio Application for iPhone and iPod Touch
More evidence of Apple's influence within young America was discovered in a new survey, which found company co-founder Steve Jobs to be the most admired entrepreneur among teens and tweens.
Apple's Steve Jobs tops list of teens' most admired entrepreneurs
Apple's Steve Jobs tops list of teens' most admired entrepreneurs
Google said Monday that Arthur Levinson has resigned from the Internet search leader's board, averting a potential showdown with government regulators over his overlapping job as a director for computer and gadget maker Apple. The FTC had been investigating whether Levinson's double duty on the boards of both Google and Apple would lessen competition between the companies as they increasingly collide in the same markets.
Levinson Ditches Google Seat to Stay on Apple Board
Levinson Ditches Google Seat to Stay on Apple Board
There has been a fair amount of discussion about Apple's plans for its iTunes LP [iTunes link] line of enhanced album content in recent days after Gizmodo reported on a small indie record label owner who claimed that an Apple representative had notif...
iTunes LP Format Opening Up to Additional Major and Indie Record Labels
iTunes LP Format Opening Up to Additional Major and Indie Record Labels