Apple Continues 'Get a Mac' Ad Campaign with 4 New Ads
Apple has released the first new series of 'Get a Mac' ads since Microsoft began it's pointed ad campaign targeting Apple's prices.
Apple Continues 'Get a Mac' Ad Campaign with 4 New Ads
Apple Continues 'Get a Mac' Ad Campaign with 4 New Ads
Apple's reputation has been polished with a new customer experience study from Forrester Research that shows happiness and overall satisfaction with Macs being much higher than for several major Windows PC builders.
Apple trumps Windows PC makers in customer experience study
Apple trumps Windows PC makers in customer experience study
Apple authorized reseller Best Buy will soon add its name to a growing list of firms bidding for a slice of the online movie download business, according to a new report.
Best Buy rumored to take on iTunes with movie download store
Best Buy rumored to take on iTunes with movie download store
Developer sources familiarizing themselves with betas of Apple's iPhone 3.0 software have uncovered a handful of additional tweaks and improvements to the system in recent weeks, including changes to Safari's window handling, new battery status indicators and notification preferences, as well as the advent of data detectors in certain apps.
New discoveries turn up in betas of Apple's iPhone 3.0 software
New discoveries turn up in betas of Apple's iPhone 3.0 software
Although his company snubbed Apple on the first go-round, Verizon's chief executive Ivan Seidenberg now says the chances of an iPhone on his network will be greater once a 4G cellular network is in place.
Apple more likely to produce Verizon iPhone with 4G
Apple more likely to produce Verizon iPhone with 4G
Apple has responded to the new Microsoft ads promoting low-cost generic PCs as a cheaper alternative to the Mac, stating "A PC is no bargain when it doesn't do what you want."
Apple responds to Microsoft ads: "a PC is no bargain"
Apple responds to Microsoft ads: "a PC is no bargain"
Businessweek's Arik Hesseldahl analyzes Microsoft's latest ad campaign Laptop Hunters. We've highlighted the ads here which have generated a massive amount of reader discussion. The ads specifically target Apple's Macs as having a higher cost tha...
Apple Comments on Microsoft's Laptop Hunter Ads
Apple Comments on Microsoft's Laptop Hunter Ads
Price increases that took effect on Apple's iTunes Store last week reportedly hurt unit sales of some of the most popular songs but ultimately managed to drive marginal increases in overall revenues for the digital download service.
iTunes price changes deliver mixed results
iTunes price changes deliver mixed results
Gartner has released a preliminary report detailing U.S. and worldwide PC shipments for the first quarter of 2009. The report pegs Apple's U.S. market share in fourth place among vendors at 7.4%, down from 8.0% in the fourth quarter of 2008. More i...
Apple's US Market Share Slips in 1Q 2009
Apple's US Market Share Slips in 1Q 2009
Apple announced Thursday that movies from five major film studios and a handful of independent movie production houses are now available for rent or purchase on the iTunes Store in Germany.
Apple launches iTunes movie store in Germany
Apple launches iTunes movie store in Germany
Patent requests from Apple continue to provide clues as to where the company may take its iPhone interface in the coming years, such as a new filing which depicts a version of the handset with a front-facing video camera and a software interface capable of adjusting itself for more precise interaction when the user carrying the phone is in motion.
Apple exploring motion-adaptive iPhone with video chat
Apple exploring motion-adaptive iPhone with video chat
Apple has been conducting ongoing research into how to further improve their mobile device interfaces as evidenced by a couple of patent applications published over the past couple of weeks. Two different patent applications reveal a couple of diffe...
Apple Researching Movement-Aware Interfaces for iPhones
Apple Researching Movement-Aware Interfaces for iPhones
Apple's share of the U.S. computer market fell to 7.4 percent during the first calendar quarter of 2009 from 8.0 percent during the fourth quarter of 2008, market research firm Gartner said Wendesday.
Apple's share of U.S. PC market slips to 7.4% as sales decline
Apple's share of U.S. PC market slips to 7.4% as sales decline
Just four days after the last developer seed, Apple has released yet another version of OS X 10.5.7 to developers. The new seed, designated Build 9J50, contains only a single documented fix related to Bluetooth networking. World of Apple republishe...
Apple Seeds OS X 10.5.7 Build 9J50 to Developers, Public Release Imminent
Apple Seeds OS X 10.5.7 Build 9J50 to Developers, Public Release Imminent
Apple as early as this week could announce the release of Mac OS X 10.5.7, a seventh maintenance and security update to its Leopard operating system scheduled to deliver over a 100 minor tweaks and bug fixes.
Apple near ready with release of Mac OS X 10.5.7 Juno
Apple near ready with release of Mac OS X 10.5.7 Juno
Observations made at more than two dozen Apple retail stores over the last few weeks show Apple to be maintaining healthy sales of Macs and iPhones that aren't far off from rates seen during the lead-in to last year's holiday shopping season.
Apple selling 22 iPhones, 28 Macs per store each day
Apple selling 22 iPhones, 28 Macs per store each day
In spite of fears that Apple was suddenly inflating its margins, a new teardown from iSuppli has revealed that the third-generation iPod shuffle costs as much to make as its predecessor did two years ago.
3G iPod shuffle teardown reveals same costs as in 2007
3G iPod shuffle teardown reveals same costs as in 2007
A little-known consumer solutions designer is laying claim to the first non-Apple external LCD displays for Mini DisplayPort-equipped Macs that are designed to look like the Mac maker's new LED-based Cinema Display offerings but retail for a fraction of the cost.
First non-Apple Mini DisplayPort-compatible displays unveiled
First non-Apple Mini DisplayPort-compatible displays unveiled
Despite a slowdown in consumer spending, iPods remain one of the top go-to gifts during the holidays, with Easter reportedly driving sales to levels not seen since the start of the year.
Easter delivers first signs of iPod growth since start of year
Easter delivers first signs of iPod growth since start of year
Apple this week quietly announced plans to begin selling an aluminum 20-inch iMac configuration to qualified educational institutions for just $899, effectively closing the book on the white 17-inch legacy model that had previously assumed a similar role.
Apple to sell $899 20-inch aluminum iMac to schools
Apple to sell $899 20-inch aluminum iMac to schools