Apple 10292 Published by Bob 0

From a product point of view, Apple CEO Steve Jobs usually goes bold. But when it comes to running the company's numbers, he rarely goes out on a limb. That was made plain Oct. 14, when Jobs announced a new laptop lineup. Despite rumors he'd introduce a laptop for $800 or less that might have helped Apple gain market share at the expense of margins, the company held prices close to where they've always been.

Apple: New MacBooks, Same Old Prices

Apple 10292 Published by Bob 0

The dominating Apple-focused blog traffic this week has been -- not surprisingly -- all about the new MacBook lineup. Apple introduced the new notebooks at a special event Tuesday, and while online chatter has been all over the map, Apple's new Nvidia graphics architecture, the new single-piece aluminum design, pricing, glass trackpad, and LED-backlit displays make up the high points of the conversation.

Bloggers Sink Their Teeth Into Apple's New MacBooks