Apple 10293 Published by Bob 0

Once upon a time, the zeitgeist was something you chased. Billions of marketing dollars were poured into pursuing the alluring, fast-moving and almost imperceptible curve that remained just out of reach for all but the hipper-than-thou few. However, that was a long time ago. These days, the spirit of the age seems to be pretty much whatever Steve Jobs says it is.

Another iPhone Launch, Another Ripple in Apple's Marketing Muscle

Apple 10293 Published by Bob 0

Can you Run the Rock with no rock? The governing body for running's ban on headphones and portable audio players during sanctioned races will mean no iPods at Wellstone's Dallas White Rock Marathon on Dec. 9. USA Track & Field spokesperson Jill Geer explained that this year's change is fundamentally a safety and liability issue.

No iPods Please, This Is a Marathon

Apple 10293 Published by Bob 0

Once the camera starts rolling, it doesn't stop -- at least not for Virginia Tech students Tony Lazzeroni, Tyler Henderson and Paul Hinson. Last month, the filmmakers took home first place in Virginia Tech's Four Minute Film Festival for their video First Impressions. Now they're in the running for an award in Apple's Insomnia Film Festival for their video Tuned Out.

Apple Film Fest: Making a 3-Minute Masterpiece in a Jiffy