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Riding Apple's Retail Coattails
Posted by Bob on: 10/01/2007 12:24 PM [ Print | 0 comment(s) ]
The newly opened Apple store in the Natick Collection just outside Boston is a brightly lit, minimalist space meant to highlight the company's cutting-edge products. Employees swirl around the store to answer questions and keep a close eye on the iPhones being pawed near the front window. Meanwhile, just a few miles west, Mac reseller Macs at Work reflects an entirely different philosophy.
Riding Apple's Retail Coattails
Riding Apple's Retail Coattails
