You may not have the latest $359 Kindle electronic book reader from Amazon.com, but if you own an iPhone or iPod touch, a new application will let you access much of the same content on your Apple device. In a bid to increase its slice of the e-book market, the Seattle-based online retailer rolled out a free program Wednesday that brings several of the Kindle's functions to the iPod and iPhone's smaller screen.

Kindle Branches Off Into Apple's App Store