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If you were not paying close attention to Apple's quarterly conference call you might have missed a little tidbit thrown out by CEO Tim Cook about the Apple TV.



From Fudzilla:
Since the launch of the original Apple TV way back in 2007, Apple has sold 20 million units. That is actually a very impressive number of units for a device that when introduced it was described as a “hobby” project for Apple.

Cook also confirmed that the company will stop using the “hobby” label when talking about the Apple TV going forward. With the Apple TV selling over one billion dollars of content purchased directly from the Apple TV boxes, it can hardly be called a “hobby”.
  Apple TV has sold 20 million units