"Great design and ease of use have made Apple's iPod is the most popular digital music player in the world. The nano is the smallest iPod with a screen. With the release of this 3rd generation, newly designed iPod nano, Apple has created a wonderful addition to its iPod lineup. As with most other Apple products, the nano shows Apple to be a master of packaging and design. As shown in Figures 1 and 2, this nano is beautifully packaged in a clear, simplistic plastic case that showcases the nano without any clutter. The packaging is reminiscent of a jewelry box as it showcases the nano as a prized possession."