"We chose to review the 30GB (as opposed to the 80GB version) as it is the direct competitor to the Microsoft Zune (not that the capacity will really make a difference in our review, aside from value). And seeing as how we just finished reviewing the Microsoft's 30GB Zune, what better time to take a closer look at the top dog? But what can my review of this most popular of gadgets offer? As an iPod detractor, I've never previously owned or reviewed an iPod. I've always thought of the player as a well-designed, but more importantly, well-marketed product. Many other companies offer comparable and even better portable audio products but can't compete with the iTunes media distribution juggernaut. Basically what I'm admitting here is that I harbor a healthy respect for the iPod but you can expect no Apple fanboy, one-eyed reviews from me. Now, on with the show."