"The Mac mini is the Apple computer aimed at ‘Switcher Man’. This is the Windows user who’s already been turned on to the way Apple does things by the iPod, and is now intrigued by what else it can offer. Previously though, Apple’s high pricing was something of a cold shower for the potential switcher, but when the response to the question, "so how much does it cost?" is a mere £339, Switcher Man is, perhaps for the first time, seriously tempted."