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Ed Zitron's laptop caught on fire in 2006; his apartment could have easily burned if he hadn't been at home. Infuriated, the account rep for RLM Public Relations called customer service -- and his fury quickly turned into unmitigated outrage. The customer service rep could not have been more uninterested or blasé about the whole thing. I practically had to force her to give me an apology, he told MacNewsWorld.

The Bright Spots and Sore Spots of Apple Customer Service