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Apple Insider posted a story that Sony is looking to attract iPhone converts to its Xperia handsets by making it easy to move data and media off Apple's smartphone using a newly released version of its Transfer software.



Sony recently updated the Xperia Transfer software that makes it easy to switch from an iPhone to one of Sony's Android-powered Xperia handsets. Users first back up their iPhones in iTunes before hooking up a compatible Sony device to the Transfer Wizard, which moves contacts, messages, calendar entries, notes, bookmarks, music, and other media to the non-Apple handset.

As noted by TechnoBuffalo, Xperia Transfer works with Sony's Xperia V, Xperia VC, Xperia TC, Xperia T, and Xperia TL, as well as the company's most recently announced Xperia Z line.
  Sony targets iPhone users with new Xperia Transfer software