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Apple doesn't usually produce cases for its smartphones, but the iPhone 5c isn't like any iPhone before it



From TUAW:
At today's Apple event, the iPhone 5c was shown alongside a new line of custom protective cases that will allow you to mix and match a wide range of looks for the device. The new cases feature cutouts for the phone's camera lens and flash, as well as the lock button, while the volume buttons are integrated into the case design. Each case will be sold for US$29.
  Apple's iPhone 5c cases are protective and obnoxiously colorful