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Apple is currently searching for a new writer to transform Siri from the blunt, brash femme vocale she is today into a more sophisticated and charming leading lady



From Techradar:
Even though she's already starred in a handful of commercials with some of entertainment's biggest names, Siri could still use a little work. The hit-or-miss voice activated search function proudly touted by Apple as a key feature in its newer iOS devices like the iPhone 5 and iPad mini may be popular for parlor tricks, but Apple has grander plans for Siri. While Siri's appeared helpful to the likes of Sam Jackson and Martin Scorcese, Danny DeVito was overheard by TechRadar calling the faceless voice a ball-breaker at CES 2013.That's just the kind of sentiment Apple is hoping to avoid in the future and, according to a new job listing, is looking to rectify rather quickly.
  Apple wants Siri to evolve into a more friendly lady