I4U NEWS reviews the Apple TV with updated firmware that enables online Movie Rentals.

I was very impressed with the quality of the rental service on the Apple TV. Once I choose the movie I wanted to watch the download began immediately. I expected a long wait while the film downloaded and buffered. To my surprise the movie was ready to watch in exactly 49 seconds according to my trusty stopwatch.

Apple TV 2.0 with Movie Rentals Review