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Apple next week is likely to announce that all Mac owners who run the latest version of the OS X operating system, Lion, will also receive at least some of the services from iCloud for free



From Apple Insider:
People familiar with Apple's plans indicated to AppleInsider that at least one of those secrets is expected to be that at least some of the services included in iCloud will be offered for free to Mac users who make the upgrade to Lion. iCloud is expected to replace the company's existing MobileMe service, which offers e-mail and remote file storage, along with syncing of bookmarks, contacts and calendar events, at a price tag of $99 per year.

That price tag may remain for users who do not make the upgrade to Lion, or for Windows users. But it is expected that the cloud services will become free to Mac users who run the latest version of Mac OS X.
  Apple may offer free iCloud services with aggressively priced Mac OS X Lion