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Macworld: Apple drops 'Computer' from name, alters branding scheme

Posted by Bob on: 01/11/2007 01:24 AM [ Print | 0 comment(s) ]

Claiming that his company's original name no longer reflects the products it offers, Apple chief executive Steve Jobs on Tuesday announced that Apple Computer would be renamed Apple, Inc., and revealed new product branding to match.

In his opening...

Macworld: Apple drops 'Computer' from name, alters branding scheme