Apple's new iPhone ringtone making option, which is built into iTunes 7.4.1, is astoundingly cool and yet annoying at the same time. First, the cool. It's cool because it's so easy to create a custom ringtone. Cell phone users who have previously balked at paying something like $3 for the latest radio hit ringtone can now make their own iPhone ringtones out of their favorite eligible songs for $1.98.

iTunes Ringtone Maker Works but Calls for Improvement