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Apple is continuing to decorate the Moscone Center ahead of its upcoming Worldwide Developers Conference, and following the addition of outside banners and the first iOS 8 banner, the inaugural OS X 10.10 banner has just appeared



From MacRumors:
The mountainous background of the banner suggests OS X 10.10 will be receiving a land-related name to complement the water-based name given to OS X 10.9, possibly Yosemite or El Cap, as the image appears to feature the national park's El Capitan rock formation. We detailed some of the names Apple has apparently filed for trademarks on back in April. Some trademarked land-themed names include Yosemite, Redwood, Mammoth, California, Diablo, Miramar, El Cap, Redtail, Condor, Grizzly, Tiburon, Skyline, Shasta, and Sierra.
  First OS X 10.10 Banner Goes Up at Moscone Featuring Yosemite