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Apple has extended invites for its upcoming September 9 media event to "top fashion editors and bloggers", reports Reuters



From MacRumors:
The news comes as the company is expected to unveil its first wearable device at the event, which has been frequently referred to as the iWatch. Apple is forging closer ties to the fashion world as it plots its foray into the fertile field of wearable technology, trying to win over a critical crowd that may prove crucial to the success of consumer gadgets worn around the body. Previous reports have suggested that the iWatch will be a "fashionable device", coming in a number of different materials and having a variety of band and face options. Other rumors have suggested that the device may also come in a number of screen sizes , and feature a curved, flexible display along with biometric sensors to track health-related metrics.
  Apple Inviting Top Fashion Editors and Bloggers to September 9 Media Event