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Apple has officially confirmed that it is launching its iPhone trade-in program today at its U.S. retail stores



From MacRumors:
Under the program, users can receive a gift card in exchange for their older devices, although the gift card must immediately be used toward the purchase of a new iPhone. Trade-in values are based on a number of criteria, including model and capacity and physical condition. The trade-in program launches less than two weeks before Apple is expected to introduce its next-generation iPhones at a media event on September 10. Rumors and speculation indicate that the new iPhones could be available in the U.S. and other first-wave markets beginning on Friday, September 20.
  Apple Confirms iPhone Trade-In Program Launching Today at U.S. Retail Stores